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About Us
HunarMarket is an artisan-led digital marketplace created to connect Pakistan’s traditional craftspeople with fair, transparent, and sustainable markets. It is an initiative of HUNARMANDAN, a cultural and heritage-based organization working to preserve indigenous knowledge, revive traditional crafts, and strengthen artisan livelihoods across Pakistan.
"Hunar-Market – “جہاں ہنر کی قدر ہوتی ہے”
HunarMarket is where culture meets commerce with dignity.
Hunar-Market, Hunarmandan’s flagship digital and physical marketplace, a multivendor site continues to serve as a dedicated platform جہاں ہنر کی قدر ہوتی ہے—where craftsmanship is truly valued. The initiative expanded its reach to connect artisans from underserved and remote communities across Pakistan with national and international buyers. By ensuring fair pricing, ethical trade practices, and storytelling-based branding, Hunar-Market empowers artisans—especially women and youth—to build sustainable and dignified livelihoods. The platform not only showcases authentic, handcrafted products but also strengthens Pakistan’s creative economy by bridging traditional skills with modern market access."
WHAT WE DO?
HunarMarket provides artisans from remote and underserved regions with:
Direct access to national and international buyers
Fair pricing and ethical trade practices
Digital tools and visibility without exploitation or cultural dilution
A collective platform where heritage and innovation coexist
From handwoven textiles, embroidery, woodwork, metal crafts, musical instruments, and jewelry to indigenous food products and cultural artifacts, HunarMarket celebrates Pakistan’s diverse cultural landscape while ensuring artisans receive dignified economic returns.
Our Approach
We believe that cultural preservation and economic sustainability must go hand in hand. HunarMarket operates on principles of:
Community ownership
Artisans remain at the center of decision-making
Cultural integrity
No mass imitation or loss of heritage meaning
Ethical commerce
Transparent pricing and respectful partnerships
Digital inclusion
Empowering artisans to thrive in modern markets
Rather than replacing traditional systems, HunarMarket strengthens them by bridging heritage with responsible entrepreneurship.
WHY SELL ON HUNARMARKET
Born from community realities, HunarMarket exists to ensure that artisans are not treated as invisible laborers in long supply chains, but as valued cultural entrepreneurs. Every product on HunarMarket carries a story—of skill passed through generations, of local materials shaped by hand, and of communities whose heritage continues to live through their craft.
Who We Serve
Artisans, craftspeople, and creative communities across Pakistan
Women-led and youth-led craft enterprises
Buyers seeking authentic, handcrafted, and ethically sourced products
Cultural advocates, designers, and heritage-conscious consumers
